Monday, May 16, 2005

Concern over food child marketing -- from the BBC

Another article -- and maybe this is the first I'm posting -- about marketing unhealthy foods to kids and what it can do.

As a marketer and parent, I have a very strong opinion on this, and here it is: As a parent, I am responsible for what my small children see, experience and eat. If you're a parent, you are, too.

Don't go blaming McDonald's for your child's obesity. It's your fault, not theirs. If you're child is eating too much fattening, unhealthy foods which lead to obesity and/or asthma flareups, I fail to see how it's McDonald's fault.

Feed your child wholesome, healthy foods. Don't let your toddler or preschooler watch television with commercials or inappropriate characters. If you choose to let them watch things like Nick or Disney Channel, make sure they know what they're watching. Supervise. Explain why they can't have everything in the commercials and why they can't have milkshakes for dinner.

It's called parenting folks. Our moms and dads did it -- we can to.

You know can't do it? Your TV. And corporate America.

(soapbox down, angryasthmamama quiet.)

No comments: